ETC Institute’s Leading the Way Award honors cities and counties that achieve outstanding results in the delivery of local government services. Recipients of this prestigious community award rank in the top 10% of communities nationwide, based on their performance in three critical areas assessed by the DirectionFinder® Survey:
- Satisfaction with the overall quality of services
- Satisfaction with customer service provided by employees
- Satisfaction with the value residents feel they receive for local taxes and fees
This distinction celebrates communities that set the standard for excellence in public service, going beyond meeting resident needs to exceed expectations.
Discover award-winning communities, explore the history of the Leading the Way Award, and learn how to benchmark your own community’s performance.

Celebrating Service: The Award’s Legacy
Since its inception in 1999, ETC Institute’s DirectionFinder® Survey has empowered local government leaders to make data-driven decisions by incorporating resident feedback into strategic planning. Nearly two million residents in all 50 states have participated in the survey, providing invaluable insights into community satisfaction and priorities.
In 2023, ETC Institute introduced the “Leading the Way Award” to formally acknowledge top-performing communities for their dedication to exceptional service delivery. Past recipients are celebrated for consistently raising the bar in public service excellence.
2024 Leading The Way Award Winners
Explore the communities and organizations across the country that earned a Leading the Way Award in 2024. Browse the map to see the winners and dive into their results below.

Spring/Summer 2024 Award Winners
SPRING/SUMMER 2024 WINNER
Mount Prospect, Illinois
The Village of Mount Prospect earned a composite score of 250 in its 2024 Community Survey, surpassing the national average by 72 points. The Village exceeded national benchmarks by more than 20% in 42 key service areas, reflecting its strong commitment to infrastructure, emergency preparedness, and public engagement. Located just outside Chicago, Mount Prospect is recognized for its well-maintained streets, effective communication, and high-quality municipal services.
91/100Customer Service |
91/100Overall Quality of Service |
68/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Leawood, Kansas
The City of Leawood earned an composite score of 241, exceeding the national average by 63 points. The city outperformed national benchmarks by more than 20% in 36 key areas, from livability and public safety to city services and overall appearance. Nestled in the Kansas City metro area, Leawood is recognized for its well-maintained neighborhoods, strong community engagement, and commitment to high-quality municipal services.
82/100Customer Service |
93/100Overall Quality of Service |
66/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Olathe, Kansas
The City of Olathe earned a composite score of 232, surpassing the national average by 54 points and achieving its sixth consecutive award. The city outperformed national benchmarks by more than 20% in 39 key areas, including parks and recreation, public safety, and street maintenance. Located in the heart of Johnson County, Olathe is a thriving Kansas community known for its strong local services, excellent schools, and commitment to maintaining a high quality of life for residents.
81/100Customer Service |
89/100Overall Quality of Service |
62/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Hillsborough, North Carolina
Hillsborough stood out in the Summer 2024 award season with a composite score of 231, exceeding the national average by 53 points. The town ranked more than 20% above national benchmarks in 32 key areas, including the quality of town parks, effectiveness of communication with the public, and its desirability as a place to live. Nestled in North Carolina’s Piedmont region, Hillsborough is known for its rich history, scenic Riverwalk, and strong sense of community, making it a sought-after place to live, work, and visit.
87/100Customer Service |
89/100Overall Quality of Service |
55/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Concord, North Carolina
The City of Concord earned a composite rating of 225 during the Summer 2024 award season, surpassing the national average by 47 points. The city outperformed national benchmarks by more than 20% in 17 key areas, including livability, public safety education programs, quality of parks and facilities, and trash and recycling services. Located just northeast of Charlotte, Concord is a growing city that blends historic charm with modern amenities, offering residents a high quality of life supported by strong public services and community engagement.
84/100Customer Service |
82/100Overall Quality of Service |
59/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Holly Springs, North Carolina
During the Summer 2024 award season, the Town of Holly Springs earned a composite score of 223, placing it among the top-performing communities nationwide. The town exceeded national benchmarks by more than 20% in 34 key areas, including police effectiveness, livability, customer service, and being a great place to raise children. Located just southwest of Raleigh, Holly Springs has grown into a thriving community known for its strong public safety, well-maintained public spaces, and dedication to enhancing residents’ quality of life.
84/100Customer Service |
78/100Overall Quality of Service |
61/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Schertz, Texas
In the Summer 2024 award season, the City of Schertz earned a composite score of 217, ranking in the top 10% of U.S. cities and surpassing the national average by 39 points. The city excelled in 17 key service areas, exceeding national benchmarks by more than 20% in customer service, parks and recreation, and water services. Located northeast of San Antonio, Schertz is a thriving and family-friendly community known for its well-maintained public spaces, responsive city services, and strong commitment to resident satisfaction.
81/100Customer Service |
81/100Overall Quality of Service |
55/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Johnston, Iowa
In the Summer 2024 award season, the City of Johnston received a composite rating of 215, 37 points above the national average. Its ratings exceeded the national average by more than 20% in 38 key areas, including park maintenance, police services, and public communication. Located in Polk County, just north of Des Moines, Johnston is a growing suburban community known for its high quality of life, well-maintained green spaces, and strong civic engagement.
75/100Customer Service |
84/100Overall Quality of Service |
56/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
League City, Texas
The City of League City, Texas, achieved a composite score of 214 in the Summer 2024 award season. Additionally, League City surpassed the national averages by more than 20% in 21 key areas. Located along the Texas Gulf Coast between Houston and Galveston, League City is a growing community known for its waterfront lifestyle, strong local services, and commitment to safety. With high marks in livability, emergency preparedness, and city reputation, League City continues to be a sought-after place to live and work.
76/100Customer Service |
71/100Overall Quality of Service |
67/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Carrboro, North Carolina
The City of Carrboro, North Carolina, received a composite rating of 213, surpassing the national average composite score of 178 by 35 points. Along with ranking within the top 10% of all U.S. cities, the City surpasses the national average by over 20% in 20 key areas. Located just west of Chapel Hill, Carrboro is a vibrant and progressive community known for its strong sense of inclusivity, sustainability, and civic engagement. With top ratings in livability, public safety, and efforts to advance racial equity, Carrboro continues to provide a welcoming and forward-thinking environment for its residents.
78/100Customer Service |
82/100Overall Quality of Service |
53/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Lincolnwood, Illinois
With a composite score of 210, the Village of Lincolnwood, Illinois, surpassed the national average by 32 points. The Village’s ratings exceeded national benchmarks by over 20% in 17 key areas. Located just north of Chicago, Lincolnwood is a vibrant suburban community known for its strong public services, well-maintained infrastructure, and commitment to safety. With top-tier fire prevention, responsive customer service, and quality police protection, Lincolnwood continues to provide an exceptional environment for residents and businesses alike.
75/100Customer Service |
82/100Overall Quality of Service |
53/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
San Antonio, Texas
In the Summer of 2024, The City of San Antonio scored exceptionally in two of three areas and exceeded the national average by over 20% in 22 service categories. As the second-largest city in Texas and a cultural hub rich in history, San Antonio continues to set a high standard for city services across its vast and diverse community. From responsive emergency services and effective code enforcement to top-tier waste management and public libraries, the city’s commitment to excellence enhances the quality of life for its residents.
88.3/100Customer Service |
87.1/100Overall Quality of Service |
N/AOverall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Wauwatosa, Wisconsin
The City of Wauwatosa earned the Leading the Way Award in the Summer of 2024, scoring 210, 32 points above the national average of 178. This recognition reflects Wauwatosa’s excellence in service quality, customer service, and value for taxes across 23 key areas. This metropolitan suburb of Milwaukee continues to foster a strong sense of community, offering residents a high quality of life with reliable city services, well-maintained public spaces, responsive public safety, and a commitment to education and sustainability.
70/100Customer Service |
81/100Overall Quality of Service |
59/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Merriam, Kansas
In the Summer of 2024, the City of Merriam, Kansas, was awarded the Summer 2024 Leading the Way Award. The City surpassed the national averages by more than 20% in 29 areas assessed, including street maintenance, public safety, and city leadership. Located in northeast Johnson County, just minutes from downtown Kansas City, Merriam is growing into a community known for its commitment to high-quality city services and welcoming neighborhoods.
N/ACustomer Service |
93/100Overall Quality of Service |
80/100Overall Value for Taxes |

SPRING/SUMMER 2024 WINNER
Johnson County, Kansas
67/100Customer Service |
80/100Overall Quality of Service |
53/100Overall Value for Taxes |

Fall/Winter 2024 Award Winners
FALL/WINTER 2024 WINNER
Pinehurst, North Carolina
The Village of Pinehurst received a composite rating of 255 in the Winter 2024 award season, marking its second consecutive award. This score is 134 points higher than the national average of 121. Ranking in the top 10% of communities nationwide, Pinehurst exceeded the national average by more than 20% in 30 key areas. Residents rated the Village highly for customer service, communication with the community, and public safety services. Pinehurst also received strong ratings for its solid waste and recycling services, overall cleanliness, and efforts to keep residents informed about local issues.
93/100Customer Service |
76/100Overall Quality of Service |
86/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
West Des Moines, Iowa
During the Winter 2024 award season, the City of West Des Moines achieved a composite rating of 253, exceeding the national average by 132 points. The city surpassed national benchmarks by over 25% in 22 key areas, including city services, public safety, and community engagement. As part of the Des Moines metropolitan area, West Des Moines is a vibrant city with well-developed public services and a strong commitment to community development.
90/100Customer Service |
76/100Overall Quality of Service |
87/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
Creve Coeur, Missouri
Creve Coeur, Missouri received a composite rating of 253, surpassing the national average by 132 points and ranking among the top 10% of cities nationwide. As a recipient of the Winter 2024 award, the city outperformed the national average by more than 20% in 23 key areas, with particularly strong ratings for quality of life, city services, and public safety. Located in the Greater St. Louis area, Creve Coeur’s high scores reflect its commitment to maintaining a thriving and well-served community.
95/100Customer Service |
76/100Overall Quality of Service |
82/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
North Kansas City, Missouri
During the Winter 2024 award season, North Kansas City achieved a composite rating of 249, surpassing the national average by 128 points. The city outperformed national benchmarks by over 20% in 31 key areas, such as bulky item pickup, street and sidewalk maintenance, and the overall quality of its parks and recreation system. Situated just north of downtown Kansas City, North Kansas City is a vibrant and growing community that combines a small-town feel with access to the amenities and opportunities of a major urban center.
93/100Customer Service |
76/100Overall Quality of Service |
80/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
Olathe, Kansas
The City of Olathe achieved a composite rating of 249 during the Winter 2024 award season, surpassing the national average by 128 points. This marks the city’s seventh consecutive award and the second for 2024. Notably, Olathe was recognized in both the Summer 2024 and Winter 2024 rounds of the Leading the Way Award, a testament to its ongoing excellence in municipal services. With resident ratings exceeding the national average by more than 20% in 29 key areas—including customer service, waste management, public safety, and infrastructure—Olathe continues to set a high standard for communities nationwide.
95/100Customer Service |
69/100Overall Quality of Service |
85/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
Gulf Shores, Alabama
The City of Gulf Shores achieved a composite rating of 241 in the Winter 2024 award season, exceeding the national average by 120 points. This ranking places Gulf Shores among the highest-rated cities in the country, with scores that surpass national benchmarks by over 20% in 37 key areas, including safety, city services, and public communication. Located along Alabama’s Gulf Coast, Gulf Shores is recognized for its well-maintained public spaces and strong municipal services, contributing to its performance in this year’s results.
88/100Customer Service |
72/100Overall Quality of Service |
81/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
Gladstone, Missouri
During the Winter 2024 award season, the City of Gladstone received a composite rating of 229, which is 108 points above the national average of 121. Gladstone surpassed the national average by more than 15% in 20 key areas. Residents rated the city highly for customer service, parks and recreation programs, public safety response times, and overall quality of city services. Its strong performance reflects the city’s high ratings for livability, community services, and infrastructure.
82/100Customer Service |
64/100Overall Quality of Service |
83/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
Gaithersburg, Maryland
The City of Gaithersburg earned a composite rating of 219 during the Winter 2024 award season, surpassing the national average by 98 points. The city exceeded national benchmarks by more than 20% in 24 key areas, including customer service, city maintenance, and communication with residents. Located in Montgomery County, Gaithersburg is a diverse and growing community with highly rated public services, which have contributed to its performance in national rankings.
83/100Customer Service |
59/100Overall Quality of Service |
77/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
Round Rock, Texas
During the Winter 2024 award season, Round Rock received a composite rating of 219, surpassing the national average by 98 points and exceeding the threshold for the top 10% of all cities. The city outperformed the national average by more than 20% in 25 key areas, with especially high marks for safety, city services, and communication. Located in the Austin metropolitan area, Round Rock’s strong ratings highlight its dedication to providing a high quality of life for residents.
86/100Customer Service |
57/100Overall Quality of Service |
76/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
Fuquay-Varina, North Carolina
The Town of Fuquay-Varina earned a composite rating of 215 during the Winter 2024 award season, surpassing the national average by 94 points. The town exceeded national benchmarks by more than 20% in 27 key areas, including customer service, public safety, and community communication. Located just south of Raleigh, Fuquay-Varina has experienced rapid growth while maintaining strong service ratings, which have made it a standout in national comparisons.
80/100Customer Service |
55/100Overall Quality of Service |
80/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
Meridian, Idaho
The City of Meridian earned a composite rating of 213 in the Winter 2024 award season, surpassing the national average by 92 points. This recognition reflects Meridian’s strong performance in key areas such as public safety, utility services, and city communications. With ratings exceeding national benchmarks by more than 20% across 18 categories, the city continues to demonstrate high levels of resident satisfaction and service excellence.
75/100Customer Service |
54/100Overall Quality of Service |
84/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
Camas, Washington
The City of Camas received a composite rating of 210 during the Winter 2024 award season, exceeding the national average composite score of 121 by 89 points. The city exceeded national benchmarks by over 20% in 12 key areas, including customer service, crime prevention, and parks and recreation programs. Nestled along the Columbia River in southwest Washington, Camas is known for its scenic beauty, thriving community, and commitment to high-quality city services.
78/100Customer Service |
54/100Overall Quality of Service |
78/100Overall Value for Taxes |

FALL/WINTER 2024 WINNER
Williamson County, Texas
Williamson County received a composite rating of 198, which is 83 points above the national average for large communities and surpasses the threshold for the top 10% in its category. The county outperformed the national average by over 10% in 13 key areas, with strong ratings for livability, customer service, safety, and parks and trails. Located in Central Texas, Williamson County’s high marks reflect its commitment to growing this welcoming and well-served community.
70/100Customer Service |
N/AOverall Quality of Service |
71/100Overall Value for Taxes |

Past Award Winners
- Henderson, Nevada – www.cityofhenderson.com
- Lake Forest, Illinois – www.cityoflakeforest.com
- Lee’s Summit Water Utilities – cityofls.net/water-utilities
- Lenexa, Kansas – www.lenexa.com
- Pinehurst, North Carolina – www.vopnc.org
- Roeland Park, Kansas – www.roelandpark.net
- Tempe, Arizona – www.tempe.gov
- Brooklyn, Ohio – www.brooklynohio.gov
- Clayton, Missouri – www.claytonmo.gov
- Johnson County, Kansas – www.jocogov.org
- Johnston, Iowa – www.cityofjohnston.com
- Kennesaw, Georgia – www.kennesaw-ga.gov
- La Porte, Texas – www.ci.la-porte.tx.us
- Lebanon, Missouri – www.lebanonmissouri.org
- Longmont, Colorado – www.longmontcolorado.gov
- Meridian, Idaho – www.meridiancity.org
- Mountain Brook, Alabama – www.mtnbrook.org
- Olathe, Kansas – www.olatheks.gov
- Pelham, Alabama – www.pelhamalabama.gov
- Round Rock, Texas – www.roundrocktexas.gov
- San Antonio, Texas – www.sanantonio.gov
- Tempe, Arizona – www.tempe.gov
- Town of Fuquay-Varina, North Carolina – www.fuquay-varina.org
- Vestavia Hills, Alabama – www.vhal.org
- Village of Glencoe, Illinois – www.villageofglencoe.org
- Virginia Beach, Virginia – www.virginiabeach.gov
- WaterOne, Kansas – www.waterone.org
- Wentzville, Missouri – www.wentzvillemo.gov
- West Des Moines, Iowa – www.wdm.iowa.gov
- Addison, TX (pop. 16,661) www.addisontexas.net
- Auburn, AL (pop. 76,143) www.auburnalabama.org
- Burleson, TX (pop. 47,641) www.burlesontx.com
- Carrboro, NC (pop. 21,295) townofcarrboro.org
- Creve Coeur, MO (pop. 18,834) www.crevecoeurmo.gov
- Gulf Shores, AL (pop. 15,014) www.gulfshoresal.gov
- Henderson, NV (pop. 317,610) www.cityofhenderson.com
- Hillsborough, NC (pop. 9,660) www.hillsboroughnc.gov
- Holly Springs, NC (pop. 41,239) www.hollyspringsnc.us
- Johnson County, KS (pop. 609,863) www.jocogov.org
- League City, TX (pop. 114,392) www.leaguecitytx.gov
- Maplewood, MO (pop. 8,269) www.cityofmaplewood.com
- Olathe, KS (pop. 141,290) www.olatheks.org
- Plano, TX (pop. 285,494) www.plano.gov
- Platte City, MO (pop. 4,784) www.plattecity.org
- Scarborough, ME (pop. 22,135) www.scarboroughmaine.org
- Schertz, TX (pop. 42,002) www.schertz.com
- Westlake, TX (pop. 1,623) www.westlake-tx.org
- Auburn, AL (pop. 66,259) www.auburnalabama.org
- Clayton, MO (pop. 16,747) www.claytonmo.gov
- Concord, NC (pop. 94,130) www.concordnc.gov
- Fruita, CO (pop. 13,395) www.fruita.org
- Glencoe, IL (pop. 8,869) www.villageofglencoe.org
- Johnston, IA (pop. 24,064) www.cityofjohnston.com
- Kirkwood, MO (pop. 29,461) www.kirkwoodmo.org
- Lenexa, KS (pop. 55,294) www.lenexa.com
- Maryland Heights, MO (pop. 27,016) www.marylandheights.com
- Mission, KS (pop. 9,954) www.missionks.org
- North Kansas City, MO (pop. 4,571) www.nkc.org
- Olathe, KS (pop. 139,605) www.olatheks.org
- Plano, TX (pop. 288,061) www.plano.gov
- Platte City, MO (pop. 4,968) www.plattecity.org
- Port Washington, WI (pop. 12,353) www.portwashingtonwi.gov
- Roland Park, KS (pop. 6,871) www.roelandpark.net
- Rolla, MO (pop. 20,431) www.rollacity.org
- Schertz, TX (pop. 41,057) www.schertz.com
- St. Charles, IL (pop. 32,887) www.stcharlesil.gov
- Tempe, AZ (pop. 192,364) www.tempe.gov
- Trussville, AL (pop. 22,314) www.trussville.org
- Wauwatosa, WI (pop. 48,376) www.wauwatosa.net
- Weldon Spring, MO (pop. 5,326) www.weldonspring.org
- West Des Moines, IA (pop. 66,641) www.wdm.iowa.gov
- Apex, NC (pop. 51,370) www.apexnc.org
- Coral Springs, FL (pop. 132,568) www.coralsprings.org
- Gladstone, MO (pop. 27,126) www.gladstone.mo.us
- Meridian, ID (pop. 101,905) www.meridiancity.org
- Merriam, KS (pop. 11,185) www.merriam.org
- Mount Prospect, IL (pop. 54,604) www.mountprospect.org
- Olathe, KS (pop. 139,605) www.olatheks.org
- Perryville, MO (pop. 8,234) www.cityofperryville.com
- Pinehurst, NC (pop. 16,050) www.vopnc.org
- Raleigh, NC (pop. 464,485) www.raleighnc.gov
- Raymore, MO (pop. 21,196) www.raymore.com
- Round Rock, TX (pop. 124,434) www.roundrocktexas.gov
- Sugar Land, TX (pop. 118,709) www.sugarlandtx.gov
- Vestavia Hills, AL (pop. 34,307) www.vhal.org